These Girls Are Too Young for the Movie, But Old Enough for Marriage?

Belgian charity Plan B is raising awareness of child marriage with a provocative campaign that runs just before age-restricted movies on TV and in movie theaters, and as pre-roll before movie trailers on YouTube. The ads show girls talking about the fact that they’re too young to see the 12+ movie, yet old enough (in the view of certain cultures) to be married to a far older man. The charity, which campaigns against forced marriage, urges viewers in Belgium to sign up as donors to combat the global problem.


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