Leo Burnett Designed This Shocking Cover of Cosmopolitan to Protest ‘Honor Killings’

In 2004, a 17-year-old British-Pakistani woman named Shafilea Ahmed was suffocated and murdered by her parents, in front of her siblings, after she refused an arranged marriage.

Her death is referenced clearly and heartbreakingly on limited-edition covers of the February issue of Cosmopolitan magazine in the U.K. to raise awareness about so-called honor killings—in which a person is murdered by a family member for bringing what the killer believes is shame upon the family.

Leo Burnett Change, Leo Burnett’s specialist arm dedicated to social change, designed the cover, which features a plastic wraparound encasing an image of a woman appearing to be suffocated. It’s part of a campaign for Karma Nirvana, the U.K. charity that helps victims of honor-based violence.

Read More: http://www.adweek.com/adfreak/leo-burnett-designed-shocking-cover-cosmopolitan-protest-honor-killings-162355

Tags: , , , ,

Leave a Reply

Follow us, like us and share with us

Sign up for our newsletter

Our website uses cookies so that we can provide a better service. Continue to use the site as normal if you're happy with this, or find out how to manage cookies.

wp_footer(); ?>