Leo Burnett Designed This Shocking Cover of Cosmopolitan to Protest ‘Honor Killings’

In 2004, a 17-year-old British-Pakistani woman named Shafilea Ahmed was suffocated and murdered by her parents, in front of her siblings, after she refused an arranged marriage.

Halo Project

Shows a woman suffocating in plastic – Cosmopolitan

Her death is referenced clearly and heartbreakingly on limited-edition covers of the February issue of Cosmopolitan magazine in the U.K. to raise awareness about so-called honor killings—in which a person is murdered by a family member for bringing what the killer believes is shame upon the family.

Leo Burnett Change, Leo Burnett’s specialist arm dedicated to social change, designed the cover, which features a plastic wraparound encasing an image of a woman appearing to be suffocated. It’s part of a campaign for Karma Nirvana, the U.K. charity that helps victims of honor-based violence.

Read More: http://www.adweek.com/adfreak/leo-burnett-designed-shocking-cover-cosmopolitan-protest-honor-killings-162355

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