Belgian charity Plan B is raising awareness of child marriage with a provocative campaign that runs just before age-restricted movies on TV and in movie theaters, and as pre-roll before movie trailers on YouTube. The ads show girls talking about the fact that they’re too young to see the 12+ movie, yet old enough (in the view of certain cultures) to be married to a far older man. The charity, which campaigns against forced marriage, urges viewers in Belgium to sign up as donors to combat the global problem.
Read More: http://creativity-online.com/work/plan-b-age-warnings/37548
Tags: Child Marriage, halo project, movie, older man
